ROAS / CPA / ROI Calculator
Calculates ROAS (return on ad spend), CPA, ROI, average order value and break-even ROAS. Essential for any performance team running Meta Ads, Google Ads and TikTok Ads.
Optional — enables break-even ROAS
Formulas used
- ROAS = revenue ÷ spend
- CPA = spend ÷ conversions
- Avg. order = revenue ÷ conversions
- ROI = (revenue − spend) ÷ spend × 100
- Break-even ROAS = 100 ÷ margin %
Market benchmarks
- • ROAS 2-4× is the healthy baseline for e-commerce
- • ROAS < 1.5× typically means losses with margin < 50%
- • Fashion: average ROAS 3-5×
- • Electronics: ROAS 4-8× (high ticket)
- • Beauty/cosmetics: ROAS 3-6×
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