Features
What Batedor does, feature by feature
Batedor collects your competitors' campaigns every day on Instagram, Facebook, YouTube and websites, classifies each one with AI and alerts your team. This page lists everything the product does today, in 8 groups.
Unmarked items are on every plan, including the 14-day free trial, within each plan’s limits. A tag such as Starter and up shows the minimum plan.
Collection
What Batedor visits, how often, and how much fits in each plan.
Competitors
From 2 on Trial to 50 on Enterprise. Each competitor holds its own sources.
Sources
Instagram, Facebook, YouTube, websites and landing pages. From 5 to 200 sources in total, depending on the plan.
Social media
Public profiles and pages: feed posts, reels and videos. On Instagram, the bio and the 12 most recent posts on each visit. Stories are not included.
Websites
Any public page you add (home, category, product or campaign site), opened in a real browser: text, banners, pop-ups and up to 3 promotion links.
Daily collection
Every source is visited every 24 hours, on every plan. A new source enters the collection queue within 15 minutes.
Manual re-check
Forces a visit right away, without waiting for the cycle: 5 per month on Trial, 30 on Starter, 120 on Professional and 500 on Enterprise.
Failure notice
When collection fails for a source, the dashboard shows the error and the bell notifies you.
AI classification
Every collected post, banner and pop-up goes through the AI, which decides whether it is a commercial campaign and of what type.
16 campaign types
Coupon, percentage or fixed discount, free shipping, buy-one-get-one, flash sale, installments, launch and more. No rules or keywords to set up.
Text inside images
OCR reads the text written on post and banner artwork, including coupons that do not appear in the caption.
Captions and pages
Captions, video descriptions and page text go into the same reading.
Code, value and expiry
When they appear in the text or image, the AI records the coupon code, the discount value and the expiry date.
Retail dates
Recognizes Black Friday, Mother’s Day, Father’s Day, Back to School and Christmas campaigns.
Confidence score
Every detection has a confidence score. Below 60%, the post does not become a campaign and triggers no alert.
No duplicates
The same offer seen again updates the existing record, with the dates it was first and last seen.
Dashboard
Where your team searches, filters and compares what was detected.
Timeline
Every campaign from every competitor in chronological order, in one place.
Filters
By competitor, campaign type, period, platform and keyword.
Tags and groups
Tag competitors (premium, low-cost, regional) and filter the timeline by group.
Full history
Search covers your account’s entire history, with no time window.
Side-by-side comparison
2 competitors side by side on any plan; up to 4 on Professional.
Sargento assistant
An AI assistant inside the dashboard: answers usage questions, explains detections and opens a ticket when it cannot help.
Competitor suggestions
At sign-up, the AI reads your website and suggests competitors to monitor.
Alerts
The alert reaches the channel your team already uses as soon as the campaign is classified.
Dashboard bell
Real-time notification, no page reload needed.
Email per campaign
One message for each new campaign detected, to one or more recipients.
Daily email digest
A summary of the day, at the time you choose, for those who prefer a single read.
Discord and webhook
Delivery to a Discord channel or to any HTTPS URL, with optional HMAC signature.
Slack and Telegram
Alerts in your team’s Slack channel or Telegram group.
Starter and upWhatsApp
Sent through Meta’s official API to the number you register.
Professional and up
Strategic analysis
Readings built on the campaigns already collected: what changed, what is likely next and what to do this week.
Strategic moves
Compares today’s activity with 7 days ago and points out the most relevant shift: tone, cadence, channel or format.
Professional and upWeekly recommendation
Every Monday, one concrete action for the week, with category, urgency and reasoning.
Professional and upTone and crisis signals
Reads the tone of the competitor’s campaigns over the last 24 hours and warns about crisis signals: apologies, forced discounts, a defensive tone.
Professional and upVisual creative analysis
A vision model reads the artwork: theme, mood, dominant colors, share of text, faces and call to action. Up to 5 images per day.
Professional and upFatigue, shifts and anomalies
A nightly routine flags repetitive creatives, changes in campaign mix and unusual volume or discounts.
Professional and upCampaign forecast
Projects each competitor’s next campaigns over the following 60 days, based on its history.
Professional and upMarket gaps
Campaign type and channel combinations that had demand over the past year and that no competitor used in the last 30 days.
Professional and upCounter-campaign brief
From a detection, the AI suggests angle, tone, format, headline, call to action and channels for your response.
Professional and upSegment benchmark
Campaign frequency and mix for your segment, anonymized. Only calculated when 3 or more companies take part.
Professional and up
Reports
Detected campaigns become a file for the meeting, the leadership team or the client.
8 report types
Daily, weekly, monthly, per competitor, timeline, coupons, launches and custom. From 2 on Trial to 100 per month on Enterprise.
PDF, Excel, CSV and JSON
Export on every plan. The spreadsheet has one row per campaign, ready for filters and pivot tables.
PowerPoint
Cover, executive summary, most used campaign types, most active competitors and the full table.
Starter and upPublic link
Share the report without requiring a login. The link lasts 1 to 30 days and can be revoked at any time.
Starter and upExecutive briefing
Every Monday at 8 a.m., a short AI-written note on the competition’s week, by email.
Starter and upCompetitor battlecard
One page per competitor: apparent positioning, tone, frequent offers, inferred price range, strengths and weaknesses.
Professional and up
Integrations and API
To send detections to other automation, BI or ERP tools.
Outbound webhooks
Each detection fires a POST to your endpoint, ready for Zapier, Make or n8n.
Professional and upPublic REST API
Bearer authentication with an API key. Lists competitors and campaigns for your BI or ERP.
Enterprise onlyReport delivery
The generated file can go straight out by email, Discord or webhook.
Security and privacy
How your account data is protected and what is sent to the AI.
Two-step verification
TOTP second factor on every plan, with Google Authenticator, Authy, 1Password or Microsoft Authenticator.
Isolated accounts
Each company has its own workspace. Every database query is scoped to the account, with no data shared between customers.
Encryption at rest
Secrets, API keys and sensitive data are encrypted with AES-256-GCM before they reach the disk.
Encryption in transit
Connections always over TLS 1.2 or 1.3, with ECDHE, OCSP stapling and HSTS preload.
Login protection
Passwords hashed with Argon2id, progressive lockout after 5 attempts and an invisible captcha.
What goes to the AI
Classification sends competitors’ public content to Gemini (Google) and OpenAI. Questions to Sargento go to OpenAI with emails, phone numbers, CPF/CNPJ, card numbers and postal codes removed first. Passwords and keys are never sent.
LGPD (Brazil’s data protection law)
Collects only competitors’ public content, on a legitimate-interest legal basis, with controlled retention and a designated data protection officer.
Cancellation
Cancel in one click. Data is deleted within 7 days, or right away if you ask.
In depth
How each feature works
One page per feature, with the step by step, what each plan includes and what the feature does not do. These pages are in Portuguese.