Pular para o conteúdo

Tutorials

How to use Batedor, step by step

Six tutorials take you from signup to your first report. Five workflows show how to use the data in common e-commerce situations, such as Black Friday and weekly price reviews.

Create free accountFAQ
  • 6 tutorials, 25 min in total
  • 5 workflows
  • 13 terms explained

The Batedor dashboard is in Portuguese. Screen and button names appear in bold as shown on screen, with a translation in parentheses.

Contents

Getting started

Set up your account in 6 tutorials

Follow them in order. By the end you will have competitors added, sources connected, alerts turned on and your first report.

Tutorial 1 · 3 min

Create your account

Sign up with Google or with email and password, then confirm your address.

Before you start

  • An individual email address. Avoid shared inboxes such as contact@store.com.
  • An up-to-date browser: Chrome, Edge, Firefox or Safari.
  • Access to the inbox to confirm the signup.

  1. Open the signup page

    Go to batedor.com.br/cadastro. The free trial lasts 14 days and does not ask for a card.

  2. Choose how to sign in

    Click Cadastrar com Google (sign up with Google) to get in without creating a password. To use email and password, fill in the form below the button.

  3. Fill in your details

    For email signup, enter:

    • Seu nome (your name): your own name, not the store’s.
    • E-mail: the individual address you will use to sign in.
    • Senha (password): at least 8 characters, with an uppercase letter, a lowercase letter and a number.
    • Dados da empresa (opcional) (company details, optional): store or agency name, Brazilian tax ID (CPF/CNPJ) and phone.

  4. Confirm your email

    Open the message from Batedor and click the confirmation link. The link is valid for 48 hours. Google signups skip this step.

  5. Follow the guided setup

    On your first sign-in, the dashboard opens a guided setup. Choose the display mode, enter your competitors (AI can suggest some) and the first source. Tutorials 2 and 3 cover these steps in detail.

Tutorial 2 · 5 min

Add your competitors

Pick 3 to 5 direct competitors and add each one in the dashboard.

A direct competitor is one your customers compare prices with before buying. An indirect competitor works in a nearby category and may start competing for the same customers. Start with the direct ones.

  1. List 3 to 5 priority competitors

    Start with the ones that compete hardest for your sales. Three quick ways to find them:

    • Ask your sales team which stores customers mention when they say they will compare prices.
    • Search your best-selling product on Google Shopping and note the stores in the top sponsored results.
    • Search your category hashtag on Instagram, such as #fitnessfashion or #supplements, and note the brands that show up in ads.

  2. Open the form

    In the menu, click Concorrentes (Competitors), then Adicionar concorrente (add competitor).

  3. Fill in the form

    • Nome do concorrente (competitor name): what your team calls it.
    • Site oficial (opcional) (official website, optional): the domain only, such as https://brand.com, with no page path.
    • Observações (opcional) (notes, optional): internal notes, such as “free shipping on every campaign”. Only people with access to your account see them.

  4. Save and move on to sources

    Click Próximo passo (next step). Batedor opens the competitor page, where you connect sources in tutorial 3.

Tutorial 3 · 4 min

Connect each competitor’s sources

Add the profiles and website Batedor will follow.

Each source shows a different kind of signal. If you connect only Instagram, you miss what appears on the website and on Facebook.

SourceWhat Batedor readsMost useful for
InstagramBio and the 12 most recent posts (feed and reels)Fashion and beauty coupons, which usually start on Instagram
FacebookOfficial page, ads and eventsRegional retail and audiences over 35
YouTubeVideos, with coupons in descriptions, and launchesLaunches and reviews in tech, beauty and supplements
WebsiteHome banner, landing pages and couponsBanners, pop-ups and free-shipping rules

  1. Open the competitor page

    In Concorrentes (Competitors), click the competitor’s name. If you just added it, you are already there.

  2. Choose the platform

    Scroll to Fontes monitoradas (monitored sources). Under Adicionar nova fonte (add new source), select Instagram, Facebook, YouTube or Website.

  3. Paste the public address

    Use these formats, then click Adicionar (add):

    • Instagram

      @brand or https://www.instagram.com/brand

      Use the official profile, with the verified badge when there is one.

    • Facebook

      https://www.facebook.com/brand

      Use the brand’s official page. Avoid fan pages.

    • YouTube

      https://www.youtube.com/@brand

      Prefer the @ address. Older /channel/ links also work.

    • Website

      https://www.brand.com

      Enter the domain with https://.

  4. Repeat for the other sources

    Start with Instagram and the website. Add Facebook if your audience is regional, and YouTube in categories where reviews matter, such as tech, beauty and supplements.

  5. Check the first collection

    Each source shows when it was last read. Until the first collection finishes, it shows as waiting. This usually takes up to 15 minutes.

Tutorial 4 · 6 min

Follow detected campaigns

Read the Campanhas screen, check the evidence and request a new collection when you need one.

  1. Open Campanhas

    In the menu, click Campanhas (Campaigns). The totals at the top show campaigns, Ativas agora (active now) and Encerradas (ended).

  2. Pick a filter

    Use Ativas (active, the default), Encerradas (ended) or Todas (all). Each card groups detections from the same competitor and the same campaign type.

  3. Read the card

    • Image: the first piece detected for the campaign.
    • Status: Ativa (active) or Encerrada (ended).
    • Type: one of 16 types, such as coupon, free shipping, buy 2 get 1, launch and seasonal.
    • Detections: when there is more than one, the card shows how many were grouped.
    • Confidence: how certain the AI is about the classification.
    • Details: discount, coupon code and the networks where the campaign appeared.

  4. Read the confidence score

    Use the percentage to decide what to do with each campaign:

    ConfidenceLevelWhat to do
    85% or moreHighTreat it as fact.
    60% to 85%MediumCheck the evidence before taking it to a meeting.
    Below 60%LowUse it only to fill in a trend.

  5. Open the campaign detail

    Click the card. Evidências detectadas (detected evidence) lists the posts and pages where the campaign appeared, with the caption, the text read from the image and the Ver no original (view original) link. Under Outras detecções desta campanha (other detections of this campaign), see the other pieces in the same group.

  6. Request a new collection when needed

    On the competitor page, click Solicitar reanálise (request reanalysis). The result appears within a few minutes. Use it when a competitor launches a flash offer or before a meeting that needs fresh data.

Tutorial 5 · 4 min

Generate reports

Choose type, format and period, then share the file with your team.

  1. Open the generator

    In Relatórios (Reports), click Gerar relatório (generate report).

  2. Choose the type

    Under Tipo de relatório (report type), pick the one that fits:

    TypeUse it for
    Resumo diário (24h) · Daily summarySeeing what changed in the last 24 hours.
    Resumo semanal · Weekly summaryThe Monday sales meeting.
    Resumo mensal (30 dias) · Monthly summaryMonth-end review and board presentations.
    Deep-dive por concorrente · Competitor deep-diveDeciding about one competitor: posts, coupons, discounts and timing.
    Linha do tempo · TimelineReviewing Black Friday or the quarter in chronological order.
    Inteligência de cupons · Coupon intelligenceComparing coupons by competitor.
    Lançamentos detectados · Detected launchesTracking new collections and first ads.
    Customizado · CustomSetting period, competitors and view your own way.

  3. Choose the format

    Under Formato de saída (output format), use PDF for meetings, PowerPoint for presentations, Excel or CSV for analysis and JSON for integrations. PowerPoint is available from the Starter plan.

  4. Set the period and competitors

    Under Período e detalhes (period and details), choose 7, 15, 30 or 90 days or enter dates. When the type requires it, select competitors under Concorrentes (Competitors).

  5. Generate the file

    Click Gerar relatório (generate report). The file is ready within 2 minutes. To receive it on Slack, Telegram or email, tick the channels under Entregar por canal (deliver by channel) before generating.

  6. Share it

    Download the file or, in the report list, create a view link with Gerar link (7 dias) (create 7-day link). The link expires after 7 days. Share links are available from the Starter plan.

Tutorial 6 · 3 min

Set up alerts and a weekly routine

Get alerts in your team’s channel and set aside 1 to 1.5 hours a week to review the data.

  1. Add a delivery channel

    In Notificações (Notifications), under Canais de entrega (delivery channels), add email, Slack, Telegram, Discord, WhatsApp or a webhook. Slack and Telegram are available from the Starter plan; WhatsApp from Professional.

  2. Turn on the daily digest

    Under Digest diário (24h) (daily digest), tick Ativar digest diário (enable daily digest) and choose the send time and weekdays. The summary goes to every active channel.

  3. Group competitors by priority

    Use Etiquetas (tags), in Concorrentes (Competitors), to mark each group:

    • Priority (3 to 5): a 5-minute daily review.
    • Monitored: a weekly review of 15 to 20 minutes.
    • Market reference: one monthly report, about 1 hour a month.

  4. Block time in your week

    A routine of a little over 1 hour a week:

    WhenWhat to doTime
    Monday, 9 amReview the priority competitors’ active campaigns and pick 1 or 2 signals that call for action.15 min
    Monday, 9:30 amPresent the Resumo semanal (weekly summary) at the sales meeting and close with one recommendation.20 min
    Wednesday, 2 pmCheck new posts from your main competitors. Request reanalysis if anything is unclear.10 min
    Friday, 11 amGenerate the week’s Resumo semanal and save it to the team folder.25 min

Limits by plan

Current values. Prices and features for each plan on Plans.

PlanCompetitorsSourcesReports per monthReanalyses per month
Free trial2525
Starter5151030
Professional155030120
Enterprise50200100500

Workflows

Workflows for common situations

Step sequences for using Batedor data in pricing and campaign decisions. Adjust timing and numbers to your operation.

9 weeks

Prepare for Black Friday

When to use

You want to get through Black Friday without discounting more than needed and without reacting late to competitors’ coupons.

  1. 8 weeks before

    Build the list and the baseline

    Add the competitors that will compete for the date, within your plan limit, and split them into priority, monitored and market reference. Generate a Deep-dive por concorrente (competitor deep-dive) for each priority competitor and keep it as a baseline: average coupon discount, frequency and most-used mechanic.

  2. 4 weeks before

    Track the first teasers

    The first “warm-up” ads appear, with typical discounts of 10% to 20%. Watch who offers a coupon in exchange for an email signup. That is usually the first sign of preparation.

  3. 2 weeks before

    Collect more often

    Competitors start changing offers several times a day. In the menu, open Modo sazonal (seasonal mode) and turn it on for the campaign period, up to 14 days (from the Starter plan). For the competitors that matter most, also use Solicitar reanálise (request reanalysis).

  4. Day before, 6 pm

    Run the final calibration

    Gather the team for 30 minutes. Check which products have reached their minimum price and which competitor offers still have no response. Close adjustments by midnight.

  5. Black Friday and Cyber Monday

    Follow up every day

    Follow the dashboard and request reanalysis when you need fresher data. Save margin for Cyber Monday, which often brings a second round of discounts.

  6. 1 week after

    Run the review

    Generate a Linha do tempo (timeline) for the last 5 weeks and compare it with the baseline from week 8. Record:

    • Where you reacted too early and discounted without need.
    • Where you reacted late and lost sales.
    • Which new mechanics appeared and are worth using next year.

Result

You reach the date with a baseline for each competitor and finish with a record of what worked to calibrate next year.

9 days

Spot a competitor’s stock clearance

When to use

A direct competitor changed its messaging and you suspect it needs to clear inventory.

  1. Days 1 and 2

    Watch the messaging

    Look for terms such as last units, collection clearance and end of stock in the campaign evidence. On its own, this is a weak signal. Take note.

  2. Days 3 and 4

    Compare the discount size

    Check whether a coupon at least 1.5 times the competitor’s average has appeared. Compare it with a Deep-dive por concorrente (competitor deep-dive) for the last 90 days.

  3. Day 5

    Check shipping

    If the competitor switched from conditional free shipping (for example, above R$ 199) to free shipping on everything, it wants volume fast. That change is expensive and usually means it needs to move stock.

  4. Day 7

    Look for off-season promotions

    “Buy 2, pay 1” or “spend R$ X, get R$ Y in credit” in mid-quarter, far from seasonal dates, signal a rush to empty the shelves.

  5. Day 9

    Confirm on the website

    Open the competitor’s website. If the menu gained an “Outlet” or “Clearance” section, the change is structural. Together with the earlier signals, it confirms the clearance.

  6. Decision

    Choose your response

    A competitor in clearance mode tends to run out of discount budget over the next 4 to 6 weeks. Consider:

    • Bringing your launch forward by 1 or 2 weeks to attract people who would go to its outlet.
    • Keeping full price on your main line.
    • Offering a 10% coupon only to your email list, protecting margin with repeat customers.

Result

After 6 weeks, compare new-collection revenue, margin and average order value with the previous 6 weeks.

Weekly

Review prices every week

When to use

You have 20 to 50 products competing on price with 3 to 5 competitors and want a structured weekly review.

  1. First time, 60 min

    Set floor and ceiling

    Pick 20 to 30 products that add up to about 70% of revenue. For each one, record:

    • Unit cost, including sales taxes.
    • Floor: cost × (1 + minimum margin). Example: an 18% minimum margin.
    • Ceiling: average price of the 3 direct competitors + 10%.

  2. Monday, 9 am

    Collect the data

    In Campanhas (Campaigns), review the priority competitors’ active campaigns. Note coupons, free shipping (general or conditional) and installment offers. For more detail, generate a Deep-dive por concorrente (competitor deep-dive).

  3. Monday, 9:30 am

    Decide product by product

    Spend about 1 minute per product and choose one option:

    • Keep the price.
    • Lower it to the floor when the competitor cut first on a core product.
    • Raise it gradually when the competitor ran out of stock.
    • Replace the discount with another offer, such as conditional free shipping.

  4. Monday, 10 am

    Apply and follow up

    Log the changes in a spreadsheet and apply them in your store. Over the next 48 hours, watch the new campaign alerts to see whether a competitor reacted.

  5. Every 15 days

    Check the margin

    Make sure the real net margin (sale price minus cost, fees and shipping) stays above the floor. Adjust the floor if taxes or suppliers changed.

Result

One documented price decision a week, based on what competitors are advertising.

Monthly

Measure your share of voice

When to use

Leadership wants to know whether the brand gained presence against direct competitors over the last 30 days.

  1. Month 1

    Count the campaigns

    Generate a Resumo mensal (30 dias) (monthly summary) and count each priority competitor’s campaigns. Add the campaigns your brand published in the period, in a spreadsheet if your brand is not set up in Batedor.

  2. Month 1

    Calculate share of voice

    SoV = your campaigns ÷ group total × 100. The group is your brand plus 3 to 5 direct competitors. Example:

    • Your brand: 12 campaigns
    • Competitor A: 18
    • Competitor B: 9
    • Competitor C: 14
    • Competitor D: 7
    • Group total: 60. Your SoV: 12 ÷ 60 = 20%

  3. Month 1

    Compare the mechanics

    Volume is not the whole story. If you only run coupons and competitor A combines coupons, launches and influencer partnerships, its presence carries more weight. Compare each one’s campaign types in Campanhas (Campaigns).

  4. Every month

    Track the trend

    Record SoV month by month. Three months of growth in a row mean you are gaining share. A drop calls for a review of the campaign budget.

Result

Leadership gets a presence metric that is comparable month to month and guides the campaign budget.

4 hours

Respond to an aggressive campaign without losing margin

When to use

A priority competitor launched a 50% coupon valid for 24 hours. You have 4 hours to decide whether to match it, ignore it or respond another way.

  1. Hour 0

    Assess the alert

    Open the campaign from the alert and check three points:

    • Discount size: is 50% at least 1.5 times this competitor’s average? If so, the campaign is out of the ordinary.
    • Audience: is the coupon open to everyone or limited to a list, first purchase or remarketing?
    • Window: a 24-hour flash offer or a full week?

  2. Hour 1

    Decide whether to react

    Answer four questions:

    • Is the discounted product among your top 20% by revenue?
    • Is its audience the same as yours?
    • Is its main channel the one where you sell?
    • Can your margin absorb a 30% to 50% response? Run the numbers in the margin calculator.

    With 3 or 4 “yes” answers, react. With 2 or fewer, hold your prices.

  3. Hour 2

    Choose how to respond

    Instead of copying the discount, choose a different response:

    • Conditional free shipping above your average order value.
    • A coupon for repeat customers, from 10% to 15%.
    • A bundle: with the main product, a lower-margin item comes free.
    • Payment in 12 installments, in high-ticket categories.

    On the Professional plan, the Brief de resposta (response brief) button on the campaign page suggests a response with AI.

  4. Hour 3

    Apply it

    Set up the offer in your store and announce it at the same time on Instagram, email and ads. Use the same 24-hour window as the competitor.

  5. Hour 4

    Watch the reaction

    Follow the new campaign alerts from this competitor and request reanalysis if needed. If the fight continues, do not go below your price floor.

Result

A response decided in 4 hours, with clear criteria, without cutting to the floor by reflex.

By profile

Suggested setup for each type of business

A starting point for competitors, routine and reports. Adjust it to your plan.

  • Own brand with up to 500 orders a month

    Add 5 direct competitors from the same niche. Generate the Resumo semanal (weekly summary) every Monday for a 15-minute sales meeting. Focus on coupons and free shipping.

  • Marketplace seller

    Add the sellers that compete hardest in your category and the brands’ official stores, through each one’s Instagram and website. When a competitor launches a product, review your price the same day.

  • Agency or consultancy

    Separate each client’s competitors with tags. Use the Resumo semanal (weekly summary) and the Deep-dive por concorrente (competitor deep-dive) as recurring deliverables.

  • B2B distributor

    Monitor direct competitors and active resellers through their corporate websites and social networks. Use the Linha do tempo (timeline) to see where your resellers face the most promotions.

  • E-commerce with over 5,000 orders a month

    Monitor 15 to 20 competitors, with one person dedicated to analysis and alerts in a shared channel such as Slack. Choose Professional or Enterprise depending on the number of competitors.

  • Regional store with physical and online sales

    Monitor national and regional competitors and compare the networks where each one advertises. National players often concentrate campaigns on Instagram and regional ones on Facebook.

Glossary

Terms used in the tutorials

What each term in the dashboard and workflows means. For metrics such as ROAS, CAC and LTV, see the full glossary.

See the full glossary

In the dashboard

ConfidenceClassification certainty
The score the AI gives each detected campaign. 85% or more is high; 60% to 85%, medium; below 60%, low.
DetectionOne piece found
Each post or page where Batedor finds a campaign. Detections from the same competitor and type make up one campaign.
EvidenceProof of the campaign
The post or page behind a detection, with the caption, the text read from the image and the link to the original.
CollectionCrawl
An automatic visit to a public page to read text and images. It runs on its own and can also be requested with Solicitar reanálise (request reanalysis).
OCRText recognition in images
Extracting the text written inside images. Batedor runs OCR on banners and posts to find coupons that are not in the caption.

Pricing and market

Floor and ceilingPrice limits
The floor is the lowest price that covers cost and minimum margin. The ceiling is the highest price the market accepts without a drop in conversion.
BOGOBuy one, get one
“Buy one, get one” and variations such as buy 2, pay 1. Often a sign of stock clearance or a push for a new category.
Stackable couponCombined benefits
Several benefits added together, such as a 10% coupon, free shipping and installments. Keeps the sense of value without one large discount.
Share of voice (SoV)Share of communication
The percentage your brand represents in the total campaigns or mentions of a group of competitors.
Share of shelfShare of the shelf
In a marketplace or search, the percentage of a category’s results your store occupies.
Payment processing feeCost of processing a payment
Typical ranges in Brazil: Pix 0% to 1%, card paid in full 2% to 4% and installments 3% to 6%, plus the advance-payment cost. Ignoring this fee distorts real margin.
Ad libraryAds Library
Meta, Google, TikTok and LinkedIn have public libraries of the ads they run. Use them to see what a competitor is advertising.
RetargetingAds for past visitors
Ads shown to people who already interacted with your website or app. Usually has a lower CPA than prospecting.

Read the blog