Categoria
Seasonal
Guias práticos e análises sobre Seasonal pra e-commerce brasileiro.
9 artigos
Black Friday 2026 Playbook: What Changed and What to Repeat
The calendar, the winning mechanics from 2025 and the 5 competitive signals worth gold to size up your discount depth for 2026.
Competitive Intelligence on Black Friday: 2026 Guide
How to use competitive intelligence to win Black Friday: what to monitor before, during and after.
How to Prepare Your Online Store for Seasonal Dates
The Brazilian seasonal calendar and how to enter each date armed with competitive intelligence.
Mother’s Day 2026: Early Benchmark by Category
Beauty, fashion, electronics and fragrances — what each category is doing ahead of Mother’s Day.
Valentine’s Day: How to Get Ahead of the Competitive Calendar
In June, whoever got ahead in April/May captures the sale. See how to map the Valentine’s Day calendar.
Back to School 2026: Competitive Playbook for January/February
Back to school is the first date of the year. See the monitoring and reaction playbook for January/February.
Last-Minute Christmas in E-commerce: How Not to Miss the Window
The last week of December is where the Christmas margin is decided. See what to monitor so you don’t react late.
Post-Black Friday 2025: What the Data Showed
BF 2025: average discount depth, coupon frequency and the 3 competitive patterns that repeated.
Black Friday 2025 Warm-up: What Competitors Are Already Doing
Six weeks out from BF, here’s what showed up first among the competitors Batedor monitors.