Category · 10 articles
Seasonal
Guides and analyses on Seasonal for e-commerce, newest first.
Seasonal
Monitoring Competitors on Black Friday: Seasonal Mode
On Black Friday a competitor changes its offer several times in a single day, and a daily check arrives late. Seasonal mode speeds up the collection cycle from 15 to 5 minutes and the strategic-movement read to hourly, in a window you define that shuts off on its own. See when to switch it on and how to run the peak.
Jul 25, 2026 · 10 min read
Seasonal
Black Friday 2026 Playbook: What Changed and What to Repeat
The calendar, the winning mechanics from 2025 and the 5 competitive signals worth gold to size up your discount depth for 2026.
May 20, 2026 · 9 min read
Seasonal
Competitive Intelligence on Black Friday: 2026 Guide
How to use competitive intelligence to win Black Friday: what to monitor before, during and after.
May 14, 2026 · 11 min read
Seasonal
How to Prepare Your Online Store for Seasonal Dates
The Brazilian seasonal calendar and how to enter each date armed with competitive intelligence.
May 14, 2026 · 10 min read
Seasonal
Mother’s Day 2026: Early Benchmark by Category
Beauty, fashion, electronics and fragrances — what each category is doing ahead of Mother’s Day.
Apr 15, 2026 · 8 min read
Seasonal
Valentine’s Day: How to Get Ahead of the Competitive Calendar
In June, whoever got ahead in April/May captures the sale. See how to map the Valentine’s Day calendar.
Feb 19, 2026 · 7 min read
Seasonal
Back to School 2026: Competitive Playbook for January/February
Back to school is the first date of the year. See the monitoring and reaction playbook for January/February.
Jan 22, 2026 · 8 min read
Seasonal
Last-Minute Christmas in E-commerce: How Not to Miss the Window
The last week of December is where the Christmas margin is decided. See what to monitor so you don’t react late.
Dec 18, 2025 · 7 min read
Seasonal
Post-Black Friday 2025: What the Data Showed
BF 2025: average discount depth, coupon frequency and the 3 competitive patterns that repeated.
Dec 02, 2025 · 9 min read
Seasonal
Black Friday 2025 Warm-up: What Competitors Are Already Doing
Six weeks out from BF, here’s what showed up first among the competitors Batedor monitors.
Oct 08, 2025 · 7 min read