Categoria
Pricing
Guias práticos e análises sobre Pricing pra e-commerce brasileiro.
6 artigos
Competitor cut their price: match, hold, or differentiate?
The reflex is to match instantly. But cutting your price without doing the math can destroy more margin than it brings in sales. See the discount break-even calculation, the data on Brazilian price sensitivity, and a clear rule for deciding.
The Free-Shipping War: How to React to a Competitor’s Threshold Without Burning Margin (2026)
When the competitor lowers the free-shipping floor, do you react, ignore it or raise yours? How to decide with data, not in a panic.
How to Calculate Markup and Margin in E-commerce: Formulas, Examples and Common Mistakes
The difference between markup and margin (and why confusing the two is expensive), with formulas, a mental spreadsheet and day-to-day examples.
How to Identify Aggressive Competitor Campaigns
70% coupon, free shipping with no minimum: learn to identify aggressive campaigns and react without destroying margin.
How to Track Competitors’ Coupons and Discounts
Coupons reveal strategy. Here’s how to monitor competitors’ promo codes and put that information to use.
Dynamic Pricing for Small Stores: Where to Begin
Dynamic pricing isn’t just for Amazon. See how a small store can adjust prices based on competitors.