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Analysis
Practical guides and analyses about Analysis for e-commerce.
9 articles
A Competitor’s Metric History: Why the Screenshot Lies
A screenshot shows 10,000 followers and 40 active campaigns, but it never tells you whether the rival is growing 5% a month or quietly bleeding out. It is the daily series, collected without gaps, that turns a number into a trend: direction, cross-readings and the exact day your competitor’s strategy shifted.
Competitor Sentiment Analysis: The Daily Thermometer
High engagement with a negative tone is not success, it is a crisis with an audience. How daily sentiment analysis of a competitor’s campaigns works, how to read the time series without fooling yourself and when a rival’s recurring complaint becomes your sales pitch.
Analyze Competitors’ Creatives with Vision AI
Reading 5 of a rival’s creatives is easy; 300 a month is impossible by hand. See what a vision AI pulls from each ad (theme, offer, face, on-image text, palette), how the visual playbook turns that into a readable pattern, and what automated analysis still can’t do.
How to compare competitors side by side (no spreadsheet)
Comparing competitors in a single isolated week misleads: you capture one at its peak and another in its hangover and call it a pattern. A side by side view puts up to 4 competitors on the same 60 day ruler: cadence, campaign mix, dominant platform and share of voice. What to read in each column and the decision it drives.
How Much Does Your Competitor Make? How to Estimate an E-commerce’s Revenue (with 2026 Benchmarks)
You don’t need your competitor’s books to get a solid revenue estimate. With three variables — traffic, conversion and order value — and real Brazilian retail benchmarks, you can reach a reliable range. See the method, the data and the mistakes to avoid.
The State of Brazilian E-commerce 2026: the numbers every store owner needs to know
A portrait of Brazilian e-commerce in real numbers: market size, consumer behavior, conversion by category, channels and price. Every data point with its source — and what it means for anyone who monitors competitors.
Discount Benchmarks by Category in Brazilian E-commerce (2026)
Average discount depth, coupon frequency and the dominant mechanic across 8 categories of Brazilian e-commerce, based on 480+ monitored stores.
ROAS, ROI, CPA, CAC: Differences, How to Calculate and Performance Benchmarks
What each metric means, how to calculate without mistakes, when to use which and the benchmarks by sector so you can compare your campaigns.
Post-Carnival 2026: What Changed in E-commerce Margins
Carnival moved little in volume, but a lot in competitive behavior. The month’s read.