Categoria
Analysis
Guias práticos e análises sobre Analysis pra e-commerce brasileiro.
5 artigos
How Much Does Your Competitor Make? How to Estimate an E-commerce’s Revenue (with 2026 Benchmarks)
You don’t need your competitor’s books to get a solid revenue estimate. With three variables — traffic, conversion and order value — and real Brazilian retail benchmarks, you can reach a reliable range. See the method, the data and the mistakes to avoid.
The State of Brazilian E-commerce 2026: the numbers every store owner needs to know
A portrait of Brazilian e-commerce in real numbers: market size, consumer behavior, conversion by category, channels and price. Every data point with its source — and what it means for anyone who monitors competitors.
Discount Benchmarks by Category in Brazilian E-commerce (2026)
Average discount depth, coupon frequency and the dominant mechanic across 8 categories of Brazilian e-commerce, based on 480+ monitored stores.
ROAS, ROI, CPA, CAC: Differences, How to Calculate and Performance Benchmarks
What each metric means, how to calculate without mistakes, when to use which and the benchmarks by sector so you can compare your campaigns.
Post-Carnival 2026: What Changed in E-commerce Margins
Carnival moved little in volume, but a lot in competitive behavior. The month’s read.