Conversion Rate Calculator
Funnel from visits → cart → checkout → purchase with per-stage conversion rate. Shows where you lose the most customers, projects revenue at volume X, and identifies the funnel bottleneck.
Conversion funnel (last period)
Optional
Optional
To calculate revenue
E-commerce CR benchmarks
- • Excellent: ≥ 3% (top 25%)
- • Good: 1.5% – 3% (BR average)
- • Caution: 0.5% – 1.5%
- • Critical: < 0.5%
- Electronics tend to have lower CR (high-cost, long research). Fashion and beauty have higher CR (impulse).
Typical bottlenecks and how to tackle them
- Visit → Cart: improve PDP (photos, description, social proof).
- Cart → Checkout: show shipping cost upfront, reduce friction.
- Checkout → Purchase: simplify form, offer installments and local payment methods.
- Completed purchase: ensure immediate confirmation + email.
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