Conversion & CROFree
CTA Copy Audit
Paste your button text (CTA) and get a 0 to 100 score across six criteria: action verb, length, urgency, specificity, benefit and whether it avoids clichés. Every failed criterion comes with an improvement suggestion.
- No sign-up
- Runs in your browser
Examples to compare
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How the CTA copy audit works
You paste your call to action and the tool runs a heuristic analysis across six criteria: action verb, ideal length, urgency, specificity, explicit benefit, and avoiding generic phrases (like "Click here"). Each criterion gets a grade, and the total becomes a 0 to 100 score with improvement tips. Everything runs in your browser, so your text is never sent anywhere.
Here it is in practice: a CTA like 'Click here' scores low: no urgency, no benefit, and a generic verb. Rewrite it as 'Claim 20% OFF until midnight tonight' and the score climbs: now you have an action verb ('claim'), an explicit benefit (the discount), and real urgency (the deadline). The tool shows exactly which of the six points each version hits.
Tip for Brazilian e-commerce: a strong CTA is short and speaks to value, not to clicking. Instead of 'Learn more', try 'Free shipping over R$ 199' on the button. And beware of fake urgency: a 'today only' that repeats every week burns trust and drags down conversion over time.
FAQ
Frequently asked questions
What is a CTA (call-to-action)?
A CTA (call-to-action) is the line that asks the user to take an action, like "Buy now" or "Download the free guide". A strong CTA uses an action verb, is specific and makes the next step clear, exactly the criteria this tool evaluates.
How does the tool calculate the CTA score?
The 0-100 score comes from a heuristic analysis across 6 criteria: action verb, ideal length, urgency, specificity, explicit benefit and avoiding generic phrases (like "Click here"). Each criterion adds points, and the tool also returns improvement suggestions.
What is the ideal length for a CTA?
Buttons and CTAs usually perform best when short, typically 2 to 5 words, enough for an action verb plus the benefit. The audit flags when your CTA is too long or too vague and suggests how to tighten it.
Is the CTA Copy Audit free?
Yes. The tool is 100% free, runs right in your browser and needs no signup. Paste your CTA and get the 0-100 score, the per-criterion rating and the suggestions instantly.
How do I improve my CTA with the audit?
Paste your call-to-action and see which of the 6 criteria are costing you points, like a missing action verb or no explicit benefit. Apply the suggestions and re-test until the score rises before publishing your ad or landing page.
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