Marketplace Fee Calculator
How much you actually receive and how much is left over selling on each marketplace, with 2026 fees.
Suggestion 06/2026: 12% + R$ 0,00/item — adjust for your category.
Filled by the preset — edit it for your category.
Fixed/logistics cost per unit sold.
Optional. % of the price spent on ML/Shopee Ads.
Optional. Shipping subsidy that comes out of your pocket.
Optional. Packaging, tape, labels, etc.
Choose the marketplace and enter the sale price and product cost to see what's left over.
Formulas
- Net = price − commission − fixed fee − ads − shipping − other
- Profit = net − product cost
- Margin = profit ÷ price · Effective fee = fees ÷ price
Tips
- • On low-ticket items, the fixed per-item fee dominates — look at the effective %, not just the commission.
- • On Shopee, crossing the R$ 79,99 tier changes the commission and fixed fee at once.
- • Compare the same product across marketplaces before deciding where to list.
- • Add up what you spend on ads — it eats into the margin as much as the commission does.
Fee presets updated on 06/2026, based on public tables. Commissions vary by category and tier and change often — confirm in each marketplace's Seller Center.
How it works
How to calculate your real marketplace profit
Each marketplace charges differently: Mercado Livre uses a commission by listing type (Classic ~12% / Premium ~17%) + a fixed cost on cheap items; Shopee charges by price tier (e.g. 20% + R$ 4 up to R$ 79,99); Amazon and Magalu use a commission by category (~10-19%). Choosing by percentage alone is misleading — the fixed per-item fee weighs heavily on low-ticket products.
The 'real fee' (effective rate) is everything that leaves the sale divided by the price: commission + fixed fee + ads + shipping. On a R$ 50 product on Shopee, 20% + R$ 4 = R$ 14, meaning 28% effective — well above the '20%' headline rate. That's why the calculator shows the effective %, not just the commission.
Net profit = price − (all fees) − product cost. Net margin = profit ÷ price. Use the 2026 presets as a starting point, adjust the commission for your category, and compare the same product across marketplaces to see where you keep more.
Price & margin
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Articles to put this tool to work
Como Monitorar Concorrentes em Marketplaces (Mercado Livre, Amazon e Shopee) em 2026
Buy Box, reprecificação e ruptura: o que vigiar quando seu concorrente vende no mesmo marketplace que você.
Buy Box: como ganhar e monitorar o concorrente no Mercado Livre e Amazon
No catálogo dos marketplaces, vários vendedores disputam o mesmo anúncio — e quem vence a Buy Box leva quase toda a venda. Veja os fatores que decidem, a virada de 2025 e como monitorar o concorrente que está ganhando.
Concorrente baixou o preço: igualar, segurar ou diferenciar?
O reflexo é igualar na hora. Mas baixar o preço sem fazer a conta pode destruir mais margem do que traz venda. Veja o cálculo do break-even do desconto, os dados de sensibilidade a preço do brasileiro e um critério claro pra decidir.
FAQ
Frequently asked questions
- What is Shopee's fee in 2026?
- In 2026 Shopee charges by price tier: up to R$ 79,99 it's 20% commission + R$ 4 fixed per item; from R$ 80 to R$ 99,99 it's 14% + R$ 16; from R$ 100 to R$ 199,99 it's 14% + R$ 20; above R$ 200, 14% + R$ 26 (rates for CNPJ; CPF pays a higher fixed fee). The calculator already applies these tiers — always double-check in the Seller Center, as it changes by category.
- How much is Mercado Livre's commission?
- A Classic listing usually runs between 11% and 14% and Premium between 16% and 19%, varying by category. Items below R$ 79 still pay a fixed/logistics cost per unit. Use the preset as a starting point and adjust the commission for your exact category.
- How does the calculator work out what's left over?
- It adds up all the fees (commission on the price + fixed per-item fee + ads + shipping you pay + other costs), subtracts them from the sale price to find the net received, and finally deducts the product cost. What's left is the net profit; the margin is that profit divided by the price.
- Are the fees up to date?
- The presets reflect the public fee tables as of 06/2026 (including the Shopee and Mercado Livre changes from March 2026). Since commissions vary by category and change often, every field is editable — adjust them to the exact numbers for your account.
- Why did my margin come out negative?
- It means the fees + the product cost exceeded the sale price — you'd be selling at a loss. Review the price, negotiate the cost, cut your ad spend, or consider a price tier with a lower fixed fee (in Shopee's case).
