Markup × Margin Calculator
Convert markup to margin and vice versa, calculate the selling price from cost and see how much discount you can offer without burning your margin. E-commerce pricing in seconds.
How to calculate?
Markup is over cost. 100% markup = price 2× the cost.
Markup vs. margin — understand the difference
Markup é calculado over cost: quanto você adiciona em cima. Margem é calculada over the selling price: quanto sobra em cada venda. Custo R$ 50 → preço R$ 100: markup 100%, margem 50%. Os dois nunca são iguais.
Costs missing from this calculation
- • Shipping (if you offer free shipping, it comes from here)
- • Marketplace commission (typically 8-20%)
- • Sales taxes (varies by regime)
- • Payment processing fee (3-5%)
- • Allocated fixed costs (operations, packaging)
Full arsenal
More free tools
UTM Builder
Build tracked URLs in seconds
Character Counter
Social media limits at a glance
Hashtag Generator
Hashtag ammo by niche
Slug Generator
Clean slugs for URLs
Engagement Calculator
Real engagement rate for your profile
ROAS / CPA / ROI Calculator
ROAS, CPA, ROI and average order value
Hex / RGB / HSL Color Converter
Hex, RGB, HSL and preview
UTM Decoder
Paste URL, see the parameters
CAC × LTV Calculator
CAC, LTV, ratio and payback
Brazilian Marketplace Comparator
Take rate: ML, Shopee, Amazon, Magalu
Conversion Rate Calculator
Full funnel + revenue projection
Black Friday Calculator
Healthy discount × volume × margin
Instagram Bio Analyzer
Audits CTA, link, keyword, and emoji
Ads Break-Even Calculator
Max CPA, CPC and CTR to break even
Free Shipping Calculator
Healthy free shipping minimum threshold
Share of Voice Calculator
Your slice of the mentions market
Brazilian Commercial Calendar
Key BR commercial dates with countdown
Best Time to Post
Posting time heatmap by network
A/B Test Calculator
Sample size for A/B testing
Instagram Bot Detector
Engagement health + bot risk score
Open Graph Preview
How your link looks on social media
Social Media Image Sizes
Right sizes for every network and format
Conversion Funnel Visualizer
Conversion funnel + bottleneck finder
CTA Copy Audit
Heuristic analysis of your CTA
Sale Price Calculator
Ideal price with taxes and fees in
Break-Even Calculator
How much to sell to get out of the red
SEO Meta Tag Generator
Title + description with Google preview
How Much to Charge per Post
Fair price for post, story and reels
Learn more
Articles to put this tool to work
Como Calcular Markup e Margem no E-commerce: Fórmulas, Exemplos e Erros Comuns
A diferença entre markup e margem (e por que confundir as duas custa caro), com fórmulas, planilha mental e exemplos do dia a dia.
Pricing Dinâmico para Pequenas Lojas: Por Onde Começar
Pricing dinâmico não é só pra Amazon. Veja como uma loja pequena pode ajustar preço com base no concorrente.
Como Identificar Campanhas Agressivas de Concorrentes
Cupom de 70%, frete grátis sem mínimo: aprenda a identificar campanhas agressivas e reagir sem destruir margem.
Como Monitorar o Site de um Concorrente (Preços, Lançamentos e Mudanças)
O site é onde a estratégia do concorrente se materializa primeiro — e é o canal menos vigiado. Como detectar cada preço novo, lançamento e banner sem viver dando F5.
