Brazilian Marketplace Comparator
Enter the product price and category. We compare commissions for Mercado Livre, Shopee, Amazon, Magalu and Carrefour to show your net payout on each. Take rate updated by category.
Optional — calculates net profit
What is included in the "total fee"
- • Category commission (variable)
- • Fixed fee for products < R$ 79 (ML, Shopee)
- • Average embedded payment gateway fee (~3%)
What is NOT included (remember)
- • Logistics cost (conditional free shipping)
- • Sales taxes (Simples 4-15%, LP variable)
- • Storage cost (Full ML, FBA Amazon)
- • Paid ads within the marketplace
⚠ Estimates, not contracts
Actual fees vary by specific category, seller program (Leader, Diamond, Full), promotions and individual contract. Use this comparison as a starting point — confirm with each marketplace before making a decision.
Full arsenal
More free tools
UTM Builder
Build tracked URLs in seconds
Character Counter
Social media limits at a glance
Hashtag Generator
Hashtag ammo by niche
Slug Generator
Clean slugs for URLs
Engagement Calculator
Real engagement rate for your profile
ROAS / CPA / ROI Calculator
ROAS, CPA, ROI and average order value
Markup × Margin Calculator
Markup, margin and final price
Hex / RGB / HSL Color Converter
Hex, RGB, HSL and preview
UTM Decoder
Paste URL, see the parameters
CAC × LTV Calculator
CAC, LTV, ratio and payback
Conversion Rate Calculator
Full funnel + revenue projection
Black Friday Calculator
Healthy discount × volume × margin
Instagram Bio Analyzer
Audits CTA, link, keyword, and emoji
Ads Break-Even Calculator
Max CPA, CPC and CTR to break even
Free Shipping Calculator
Healthy free shipping minimum threshold
Share of Voice Calculator
Your slice of the mentions market
Brazilian Commercial Calendar
Key BR commercial dates with countdown
Best Time to Post
Posting time heatmap by network
A/B Test Calculator
Sample size for A/B testing
Instagram Bot Detector
Engagement health + bot risk score
Open Graph Preview
How your link looks on social media
Social Media Image Sizes
Right sizes for every network and format
Conversion Funnel Visualizer
Conversion funnel + bottleneck finder
CTA Copy Audit
Heuristic analysis of your CTA
Sale Price Calculator
Ideal price with taxes and fees in
Break-Even Calculator
How much to sell to get out of the red
SEO Meta Tag Generator
Title + description with Google preview
How Much to Charge per Post
Fair price for post, story and reels
Learn more
Articles to put this tool to work
Inteligência Competitiva para Pequenas e Médias Lojas Virtuais
Não precisa de ferramenta de R$ 10 mil/mês. Veja como PMEs fazem inteligência competitiva com orçamento real.
Pricing Dinâmico para Pequenas Lojas: Por Onde Começar
Pricing dinâmico não é só pra Amazon. Veja como uma loja pequena pode ajustar preço com base no concorrente.
Como Calcular Markup e Margem no E-commerce: Fórmulas, Exemplos e Erros Comuns
A diferença entre markup e margem (e por que confundir as duas custa caro), com fórmulas, planilha mental e exemplos do dia a dia.
Como Monitorar Concorrentes em Marketplaces (Mercado Livre, Amazon e Shopee) em 2026
Buy Box, reprecificação e ruptura: o que vigiar quando seu concorrente vende no mesmo marketplace que você.