Competitor Price Gap Calculator
Compare your price with a competitor’s and see the gap in currency and %, your margin in each scenario and how many extra units you’d need to sell to offset a price cut (the discount break-even). Decide whether to match, hold or differentiate — with the math in front of you.
Prices
Optional — fill it in to see margin and the discount break-even.
How the math works
- • Gap = (your price ÷ competitor price − 1). Positive = more expensive; negative = cheaper.
- • Margin = (price − cost) ÷ price. Matching the competitor lowers your per-sale margin.
- • Discount break-even: to keep the same total profit, volume must rise by current margin ÷ new margin − 1. Small price cuts demand big volume increases.
Important caveats
- • Price doesn’t decide alone: shipping, delivery time, reputation and the product page also weigh in.
- • Compare the same SKU and terms (upfront, installments, with coupon) — otherwise the gap misleads.
- • Check the real margin with taxes and fees in the Margin Calculator before deciding to match.
How it works
How to calculate the price gap vs a competitor
The price gap is the difference between your price and your competitor's. In currency: gap = your price − competitor price. As a percentage: gap % = (your price − competitor price) ÷ competitor price × 100. A positive value means you are more expensive; a negative one means you are cheaper. The calculator also shows your margin in each scenario, before and after any price cut.
Example: you sell at R$ 200 and the competitor at R$ 180. The gap is R$ 20, or +11.1% more expensive. If your cost is R$ 120, your margin today is R$ 80 per unit. Matching the price at R$ 180 drops the margin to R$ 60 — a 25% cut in profit per sale. The tool computes this and shows where every real goes.
The key figure is the discount break-even: how many extra units you must sell to offset the cut. Going from R$ 200 to R$ 180, you need to sell about 33% more just to keep the same total profit. If the gap is small (up to 5%) and your brand has an edge, holding the price usually pays off; gaps above 15% hurt conversion and call for a review or a clear value justification.
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FAQ
Frequently asked questions
- How do I calculate the price gap versus a competitor?
- Divide your price by the competitor’s price and subtract 1. E.g. $199.90 ÷ $179.90 − 1 = +11.1% — you’re 11.1% more expensive. Above zero means more expensive; below, cheaper. The tool does the math and also shows the gap in currency.
- Is it worth matching the competitor’s price?
- It depends on your margin and the category’s elasticity. Matching cuts your per-sale profit and only pays off if volume rises enough. In very price-sensitive categories (fashion, electronics) it tends to be worth it; where there’s brand or differentiation, holding the price and justifying value is usually better.
- How many extra sales do I need to offset a discount?
- Use the discount break-even rule: required volume = current margin ÷ new margin − 1. With a 40% margin, cutting price by 10% (margin drops to 30%) needs ~33% more units just to match the profit. Small price cuts require big volume increases.
- What should I do when I’m more expensive than the competitor?
- Before cutting price, try to justify the premium: free shipping, delivery time, warranty, reputation and a better product page convert even at a slightly higher price. Since 36% of Brazilians abandon the cart when they find it cheaper elsewhere, closing that value gap often pays more than entering a price war.
