Competitor Revenue Estimator
Estimates a competing online store’s monthly revenue from its visits, the median conversion rate for its category (a base of 1,000+ Brazilian stores) and the average order value. Shows three scenarios, the visits-to-orders funnel and the annual projection.
- No sign-up
- Runs in your browser
Competitor data
How the math works
- Revenue = visits × conversion rate × average order value.
- The default conversion is the sector median (Prax, 1,000+ Brazilian stores). The likely scenario applies 1.5× and the optimistic one 2.5×, reflecting more efficient stores.
- The pre-filled AOV is typical for the category. Replace it with the competitor’s real value when you know it.
Important caveats
- This is an estimate, not official data. Treat the result as a range.
- Traffic estimates (SimilarWeb etc.) carry a large error margin on small sites.
- To calibrate, compare with the competitor’s coupons, active ads and promotion frequency.
How it works
How to estimate a competitor's revenue
The math is simple: revenue = monthly visits × conversion rate × average order value. You pull visits from traffic tools; the conversion rate comes from the category benchmark (a base of 1,000+ Brazilian stores); and the average ticket is the typical cart value for that niche. Multiplying the three gives the estimated revenue for the month.
Example: a competitor with 200,000 visits/month, a 1.5% conversion rate, and an average order value of R$ 180 generates about 3,000 orders (200,000 × 1.5%) and R$ 540,000 in monthly revenue, close to R$ 6.48 million a year. That is the visits-to-orders funnel made explicit.
Since no input is exact, work with a range: apply a lower conversion (e.g., 1%) for the conservative scenario and a higher one (e.g., 2.5%) for the optimistic case. In Brazilian e-commerce, conversion between 1% and 2% is common; above 3% suggests a highly optimized store or branded traffic. Use the range, not a single fixed number, to size up the competitor.
FAQ
Frequently asked questions
How do I estimate how much a competitor makes?
Multiply three variables: monthly visits × conversion rate × average order value. E.g. 100,000 visits × 1.2% × $280 ≈ $336K/month. That’s the formula this tool uses, with each category’s median conversion already filled in.
Where do the per-category conversion rates come from?
From the session→order median per sector in the Prax 2025 benchmark, which analyzed over 1,000 Brazilian stores with at least R$50K/month in revenue. We use the median (not the average) to reduce the effect of outliers.
How accurate is the revenue estimate?
It’s an approximation, not an official number. The biggest source of error is the traffic estimate. That’s why the tool shows a range (conservative to optimistic) instead of a single value: use it for order of magnitude and to compare competitors against each other.
How do I find a competitor’s monthly visits?
Tools like SimilarWeb, Semrush and Ahrefs estimate the monthly traffic of a domain. They’re fairly accurate for medium and large sites, with a wider error margin for small stores. Take the visit count and paste it into the field here.
Competitive intelligence
Related tools
Blog
Articles on this topic
Analysis
How Much Does Your Competitor Make? How to Estimate an E-commerce’s Revenue (with 2026 Benchmarks)
You don’t need your competitor’s books to get a solid revenue estimate. With three variables — traffic, conversion and order value — and real Brazilian retail benchmarks, you can reach a reliable range. See the method, the data and the mistakes to avoid.
11 min read
Strategy
How Much Does Your Competitor Sell? 7 Public Signals That Reveal Their Real Size
Nobody hands you a competitor’s exact revenue — but seven public signals, cross-checked, reveal size, pace and health. The honest method of competitive intelligence.
11 min read
Strategy
Competitive Intelligence KPIs: What to Measure So You Don’t Monitor in a Void (2026)
Monitoring without an indicator is collecting noise. The KPIs that turn competitor observation into an actionable signal.
11 min read
Strategy
Competitive Intelligence Playbook: what to monitor, how often, and what to do
Monitoring a competitor isn’t watching everything — it’s watching the right thing, at the right cadence, and acting. This playbook brings the frequency table by signal type, the signal→action matrix and the weekly routine to turn observation into decision.
12 min read
Analysis
The State of Brazilian E-commerce 2026: the numbers every store owner needs to know
A portrait of Brazilian e-commerce in real numbers: market size, consumer behavior, conversion by category, channels and price. Every data point with its source — and what it means for anyone who monitors competitors.
10 min read
Strategy
Is It Legal to Monitor Competitors? What the Law Allows
Monitoring competitors is legal in Brazil — what separates competitive intelligence from espionage is the source of the data and what you do with it. An honest guide to the LGPD, CADE and trade secrets.
11 min read
Strategy
Benchmark by Segment: Are You Above or Below the Market?
Comparing your store to a single competitor is a sample of 1: if that one is an outlier, the conclusion comes out crooked. See how an aggregated, anonymous benchmark by segment works, how to read the median, P75 and P90, and what to do when the number shows you are below your sector.
9 min read