Competitor Dossier Generator
Build a structured dossier (battlecard) for each competitor — positioning, price, strengths and weaknesses, channels, threat level and how to win against them. Live preview and a copyable export to paste into your doc, CRM or Notion.
Identification
Strengths and weaknesses
List one item per line.
List one item per line.
Active channels
Dossier
Unnamed competitor
Threat level
Fill in the fields on the left to build the dossier.
Tip: keep one dossier per direct competitor and review it whenever their price, offer or channels change.
How it works
How the Competitor Dossier Generator works
The tool turns what you know about a rival into a standardized battlecard. You fill in structured fields — positioning, price range, strengths and weaknesses, channels used, threat level, and your plan for how to win against them — and a live preview assembles on the side, already formatted to paste.
In practice: you log 'Store XYZ' as premium positioning, average ticket R$250, strong on Instagram and weak on delivery time, high threat. The dossier becomes a tidy card you export in one click and drop straight into your doc, CRM, or Notion, with no reformatting.
The tip is to keep one dossier per competitor and review it before every big campaign (Black Friday, Mother's Day): a rival's price and stock change fast in Brazilian e-commerce. An outdated battlecard misleads the sales team more than it helps — stamp the last-review date right on the card.
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FAQ
Frequently asked questions
- What is a competitor dossier (battlecard)?
- It’s a structured card that gathers, in one place, what matters about a rival: positioning, price, strengths and weaknesses, channels and how you win against them. In sales it’s called a battlecard and it helps the team respond fast when a customer mentions the competitor.
- What should I record about a competitor?
- The essentials: positioning (one sentence), price relative to yours, 2-4 strengths, 2-4 weaknesses, the channels they’re active on, a threat level and a counter-argument (where you’re better). A few fields filled well beat many filled halfway.
- What is the threat level for?
- It’s a 1-to-5 score to prioritize. You don’t monitor every competitor with the same intensity — high-threat ones (aggressive price, same audience, growing) deserve more frequent tracking. The level helps focus energy where it changes outcomes.
- How do I use the dossier day to day?
- Keep one dossier per direct competitor (3 to 5), copy it into your doc, CRM or Notion, and review it when something changes — price, offer, a new channel. Sales studies show teams with battlecards improve win rates; the key is keeping it updated, not creating it and forgetting.
