Sale Price Calculator
Find the ideal sale price from your cost and target margin — already accounting for taxes, card/gateway fees and marketplace commission. Shows markup, net profit and where every cent goes.
Profit you want on the sale price
Your effective tax rate (leave 0 if unsure)
Payment processor fee per sale
Marketplace fee (0 for your own store)
Enter at least the product cost and target margin to calculate the ideal sale price.
How it's calculated
- price = cost ÷ (1 − (margin + tax + fees) ÷ 100)
- markup = price ÷ cost
- profit = price × margin ÷ 100
Pricing tips
- • Bake taxes and fees into the price — otherwise your real margin comes out lower than it looks.
- • Margin is on the sale price; markup is on the cost. Don't mix them up.
- • On marketplaces, add the commission to the math: your net take drops a lot.
- • Test discount scenarios before a sale so you don't burn your margin.
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FAQ
Frequently asked questions
- How do you calculate a product sale price?
- Start from the total product cost and the profit margin you want on the price. The formula is: price = cost ÷ (1 − (margin + taxes + fees) ÷ 100). This calculator does it for you, baking in taxes, card fees and marketplace commission, so the price shown already covers everything and still leaves the margin you asked for.
- Why include taxes and card fees in the price?
- Because tax, gateway fees and marketplace commission come out of your pocket on every sale. If you price using only a markup on cost, your real margin ends up much lower than you think. Baking everything into the price protects your target margin.
- What's the difference between markup and margin?
- Margin is profit as a percentage of the sale price. Markup is the multiplier applied to the cost. A 50% margin equals a 2× markup (price is twice the cost). The calculator shows both so you don’t mix them up.
- What profit margin is healthy in e-commerce?
- It depends on the niche, but many healthy stores run a net margin between 10% and 30% after taxes and fees. High-turnover products accept a smaller margin; niche products sustain a larger one. Use the calculator to test scenarios.
