How Much to Charge per Post
Estimate how much to charge for an Instagram collab from followers, engagement, niche and format. Uses a CPM and estimated-reach method to give a price range for post, story and reels — with the math on the table.
Don't know it? Use the Engagement Calculator
Enter followers and engagement to see the suggested price range for post, stories and reels.
Estimate based on market CPM and estimated reach. The real price varies with exclusivity, image rights, use of the content in ads and the brand relationship.
When you negotiate
- • Use the range as a starting point — close near the top if there's exclusivity.
- • Charge separately for using the content in ads (boosting): that's the brand's paid media.
- • A combo (post + stories + reels) earns a discount, but never below your production cost.
- • Keep a media kit with your numbers: it looks professional and holds your price.
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FAQ
Frequently asked questions
- How much should you charge for an Instagram post?
- There's no official rate card, but a good starting point is the CPM method: estimate the post's reach and multiply by your niche CPM. This calculator does that from your followers, engagement and niche, and gives a price range for post, stories and reels.
- How much does a micro-influencer charge?
- Micro-influencers (10k to 100k followers) with good engagement often charge from a few hundred to a few thousand per post, depending on the niche. In high-ticket niches like finance and tech, the value rises a lot. Use the calculator to see your range.
- Does engagement affect the collab price?
- A lot. High engagement means an attentive audience and more results for the brand, so it justifies a higher price. The calculator uses your engagement rate as a multiplier: the higher it is, the higher the suggested range.
- Are Reels worth more than a feed post?
- Generally yes. Reels tend to get more organic reach than static posts, so they command a premium. Stories reach fewer people per frame but are sold in sequences. The calculator already applies these weights per format.
