Engagement Calculator
Calculates engagement rate (likes + comments / followers) and compares it with your niche average. Use it to negotiate brand deals and close partnerships.
Profile numbers
Total followers on the profile.
How many posts to include — recommended: last 9–12.
Sum of likes across the posts above.
Sum of comments across the posts above.
If you have Insights, use reach to calculate ER by reach.
Rate by follower
3.62%
Below average — review content
Tier Micro (5K-20K) · avg 3.8% ·good 6.0%+
How we calculate
ER = ((likes + comments) / no. posts) / followers × 100
Average interactions per post: 362. The smaller the profile, the higher the ER expectation — smaller accounts have a closer audience and the algorithm delivers to everyone.
How to use
- • Show brands in a partnership proposal — ER + tier + benchmark.
- • Compare across 3 months to see if the strategy is improving.
- • ER > 8% on nano is suspicious — check for purchased engagement.
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