Social & contentFree
Best Time to Post
Heatmap of the best times to post on Instagram, Facebook, TikTok, YouTube and LinkedIn, by niche (fashion, food, B2B, fitness, beauty, etc.). Based on public engagement studies.
- No sign-up
- Runs in your browser
Platform
Adjusts the map to each niche (food peaks at lunch, B2B during business hours, etc.).
Expected engagement
| day | 06h | 08h | 10h | 12h | 14h | 16h | 18h | 20h | 22h |
|---|---|---|---|---|---|---|---|---|---|
| Mon | high | high | peak | high | |||||
| Tue | high | high | peak | high | |||||
| Wed | high | high | high | peak | peak | high | |||
| Thu | high | high | high | peak | peak | high | |||
| Fri | high | high | high | high | high | ||||
| Sat | high | high | high | high | high | ||||
| Sun | high | high | high | high | peak | high |
Brasília time (UTC-3). Windows calibrated from public engagement studies (Sprout Social, Later, Hootsuite 2023-2024) adjusted by niche.
Top 1
Mon · 20h
Engagement: peak
Top 2
Tue · 20h
Engagement: peak
Top 3
Wed · 18h
Engagement: peak
Tip: these times are starting points, and your audience may behave differently. Post, measure and adjust. In 4 weeks you will have the real map for your profile.
See when your competitors post
Batedor analyzes every post from the competitors you monitor and shows the time patterns they use. You can avoid competing for the same slot or take the windows they leave empty. 14-day free trial.
Try for freeHow it works
How the Best Time to Post tool works
The tool builds a heatmap crossing the 7 days of the week with the hour bands of the day. You pick the social network — Instagram, Facebook, TikTok, YouTube or LinkedIn — and your e-commerce niche, such as fashion, food, B2B, fitness or beauty. Each cell gets a color: the hotter it is, the higher the expected engagement for that day and hour, based on public studies.
In practice: a fashion store on Instagram usually sees the hottest tones on Tuesday and Thursday around 7pm, when people scroll the feed after work. A B2B profile on LinkedIn, by contrast, stands out on Tuesday-to-Thursday mornings between 8am and 10am. You glance at the grid and spot the darkest cells without opening a single spreadsheet.
Tip for BR e-commerce: treat the heatmap as a starting point, not a rule. Times are in Brasília time and your audience may stray from the average: late-month around payday, and dates like Black Friday and Mother's Day change everything. Post in the hot windows for 2 to 3 weeks, check the network's native insights, and adjust to what actually works for your own followers.
FAQ
Frequently asked questions
What is the best time to post on social media?
There's no single best time: it varies by network and niche. This tool shows a heatmap of the best times to post on Instagram, Facebook, TikTok, YouTube and LinkedIn, segmented by niche (fashion, food, B2B, fitness, beauty), based on public engagement studies. Free and right in your browser.
How does the best-time-to-post heatmap work?
The heatmap crosses days of the week with time slots and uses color intensity to show when engagement tends to be highest. You pick the network and niche, and the hottest cells point to the windows with the most reach potential.
Does the best time to post change by niche?
Yes. A B2B profile usually peaks during business hours on weekdays, while food and beauty perform better in the evening and on weekends. That's why the tool segments times by niche instead of giving one universal answer.
Is the best-time-to-post tool free?
Yes, it's 100% free and runs in your browser with no signup. Pick the social network and niche and instantly see the heatmap of the highest-engagement times.
How do I use the best posting times in my content calendar?
Use the hottest windows in the heatmap as a starting point to schedule your posts, then validate against your own profile's data. The times come from public engagement studies, so treat them as a benchmark, not a fixed rule.
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