Best Time to Post
Heatmap of the best times to post on Instagram, Facebook, TikTok, YouTube and LinkedIn, segmented by niche (fashion, food, B2B, fitness, beauty, etc). Based on public engagement studies.
Adjusts the map to reflect niche-specific behavior (food peaks at lunch, B2B during business hours, etc).
Expected engagement
| day | 06h | 08h | 10h | 12h | 14h | 16h | 18h | 20h | 22h |
|---|---|---|---|---|---|---|---|---|---|
| Mon | high | high | peak | high | |||||
| Tue | high | high | peak | high | |||||
| Wed | high | high | high | peak | peak | high | |||
| Thu | high | high | high | peak | peak | high | |||
| Fri | high | high | high | high | high | ||||
| Sat | high | high | high | high | high | ||||
| Sun | high | high | high | high | peak | high |
Brasília time (UTC-3). Windows calibrated from public engagement studies (Sprout Social, Later, Hootsuite 2023-2024) adjusted by niche.
peak engagement
peak engagement
peak engagement
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