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Brazilian Commercial Calendar

All key Brazilian e-commerce dates with live countdown: Black Friday, Mother's Day, Father's Day, Children's Day, Valentine's Day, Consumer Day, Back to School, Christmas and more. Filter by category and plan campaigns in advance.

Family

Valentine's Day

3 days
Fri, Jun 12
within prep window
Family

Father's Day

61 days
Sun, Aug 09
Official

Independence Day (Sep 7)

90 days
Mon, Sep 07
Category
Valentine's Day

Jewelry, lingerie, perfumes, dining, gift sets.

3d
Fri, Jun 12
Father's Day

2nd Sunday of August. Electronics, tools, men's fashion, beverages.

61d
Sun, Aug 09
Independence Day (Sep 7)

"Patriotic" promotions, sports, barbecue.

90d
Mon, Sep 07
Children's Day

Toys, games, children's books, electronics. Peak on Oct 12.

125d
Mon, Oct 12
Black Friday

Biggest of the year. Friday after Thanksgiving (4th Thursday of November).

171d
Fri, Nov 27
Cyber Monday

Monday after Black Friday. Focus on digital, gaming, electronics.

174d
Mon, Nov 30
Christmas

Peak of the full year. Effective campaign start: mid-November.

199d
Fri, Dec 25
New Year's Eve

White clothes, champagne, travel, year-end decor.

205d
Thu, Dec 31
Back to School

2 waves: Jan/Feb (schools) and Jul/Aug (universities). Supplies, backpacks, uniforms, tech.

230d
Mon, Jan 25
Carnival

Costumes, beverages, accommodations. Moveable date (47 days before Easter).

245d
Tue, Feb 09
Women's Day

Beauty, women's fashion, books and flowers sell strongly.

272d
Mon, Mar 08
Consumer Day

Brazil's equivalent of Cyber Monday — online discounts.

279d
Mon, Mar 15
Easter

Peak for chocolates, gift kits and baskets. Moveable date (estimated).

292d
Sun, Mar 28
Labor Day

National holiday, peaks in delivery and services.

326d
Sat, May 01
Mother's Day

2nd biggest retail event in Brazil (after Christmas). Beauty, fashion, jewelry, electronics.

334d
Sun, May 09

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