Brazilian Commercial Calendar
All key Brazilian e-commerce dates with live countdown: Black Friday, Mother's Day, Father's Day, Children's Day, Valentine's Day, Consumer Day, Back to School, Christmas and more. Filter by category and plan campaigns in advance.
Valentine's Day
Father's Day
Independence Day (Sep 7)
Jewelry, lingerie, perfumes, dining, gift sets.
2nd Sunday of August. Electronics, tools, men's fashion, beverages.
"Patriotic" promotions, sports, barbecue.
Toys, games, children's books, electronics. Peak on Oct 12.
Biggest of the year. Friday after Thanksgiving (4th Thursday of November).
Monday after Black Friday. Focus on digital, gaming, electronics.
Peak of the full year. Effective campaign start: mid-November.
White clothes, champagne, travel, year-end decor.
2 waves: Jan/Feb (schools) and Jul/Aug (universities). Supplies, backpacks, uniforms, tech.
Costumes, beverages, accommodations. Moveable date (47 days before Easter).
Beauty, women's fashion, books and flowers sell strongly.
Brazil's equivalent of Cyber Monday — online discounts.
Peak for chocolates, gift kits and baskets. Moveable date (estimated).
National holiday, peaks in delivery and services.
2nd biggest retail event in Brazil (after Christmas). Beauty, fashion, jewelry, electronics.
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