Brazilian Commercial Calendar
All key Brazilian e-commerce dates with live countdown: Black Friday, Mother's Day, Father's Day, Children's Day, Valentine's Day, Consumer Day, Back to School, Christmas and more. Filter by category and plan campaigns in advance.
Children's Day
Black Friday
Cyber Monday
Toys, games, children's books, electronics. Peak on Oct 12.
Biggest of the year. Friday after Thanksgiving (4th Thursday of November).
Monday after Black Friday. Focus on digital, gaming, electronics.
Peak of the full year. Effective campaign start: mid-November.
White clothes, champagne, travel, year-end decor.
2 waves: Jan/Feb (schools) and Jul/Aug (universities). Supplies, backpacks, uniforms, tech.
Costumes, beverages, accommodations. Moveable date (47 days before Easter).
Beauty, women's fashion, books and flowers sell strongly.
Brazil's equivalent of Cyber Monday: online discounts.
Peak for chocolates, gift kits and baskets. Moveable date (estimated).
National holiday, peaks in delivery and services.
2nd biggest retail event in Brazil (after Christmas). Beauty, fashion, jewelry, electronics.
Jewelry, lingerie, perfumes, dining, gift sets.
2nd Sunday of August. Electronics, tools, men's fashion, beverages.
"Patriotic" promotions, sports, barbecue.
How it works
How the Brazilian Commercial Calendar works
The tool gathers in one place all the key dates of Brazilian retail — Black Friday, Mother's Day, Father's Day, Children's Day, Valentine's Day (Dia dos Namorados), Consumer Day, Back to School, Christmas and more, with a live countdown showing, in real time, how many days remain until each event. You can filter by category to see only what matters to your niche.
In practice: imagine today is June 13. The calendar shows that Father's Day (the second Sunday of August) is roughly 56 days away, and Black Friday (the last Friday of November) about 167 days away. With those deadlines on screen, you decide what needs to go into production now and what can still wait.
A tip for Brazilian e-commerce: the big dates demand lead time. Creatives, stock and paid media for Black Friday are usually locked 6 to 8 weeks ahead. Use the countdown as a trigger: when only that window remains, the campaign should already be rolling out, not starting from scratch.
Learn more
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FAQ
Frequently asked questions
- What is the e-commerce commercial calendar?
- It's a calendar with all the key sales dates in Brazilian retail — Black Friday, Mother's Day, Father's Day, Children's Day, Valentine's Day, Consumer Day, Back to School and Christmas, with a live countdown so you can plan campaigns in advance.
- Which commercial dates does the tool include?
- Black Friday, Mother's Day, Father's Day, Children's Day, Valentine's Day, Consumer Day, Back to School, Christmas and other major Brazilian e-commerce dates. You can filter by category to focus only on the ones that matter to your niche.
- Is Batedor's commercial calendar free?
- Yes, it's 100% free and runs right in your browser with no signup. You can check every date and the live countdown at no cost and without logging in.
- How far in advance should I plan a seasonal campaign?
- Use the live countdown to start creatives and stock weeks ahead: for big dates like Black Friday and Christmas, plan 4 to 8 weeks out to secure media, shipping and margin.
- What's the difference between Black Friday and Consumer Day in e-commerce?
- Black Friday (last Friday of November) is the year's biggest sales peak with aggressive discounts; Consumer Day (March 15) is a smaller first-half peak. Both appear in the calendar with a countdown so you can organize each campaign.
